BUSINESS CONTINUITY AND DISASTER RECOVERY PLANS                                         2 
 
Contrast And Comparison Of A Business Continuity Plan Verse Strategic Plan. 
Business continuity planning is a complete planning process that recognizes the potential 
effect that threatens a business, ensures an efficient response, provides an outline for 
constructing resilience and protects the interests of its major brand, reputation, stakeholders, and 
value. According to Cervone (2017), disaster recovery and business continuity plans are as 
essential as marketing and business plans. Unlike the marketing and business plans, t disaster 
recovery and the business continuity plans offer detailed strategic plans on how the corporation 
will continue to exist after severe business disasters and interruptions. From Levy, Yu, and 
Prizzia (2016) argument, disaster recovery plan rests in the key of the BCP. They added that 
disaster recovery plan focuses on the actions that happen during and proximately after the 
disaster. As a result, DRP identifies communication schedules, safety procedures and existing 
procedures for the customers and staff. Its efforts to keep the business and workers organized so 
that the corporate can recommence as early as possible. Also, it outlines the responses and 
reactions that will help in decrease business loss and prevent injury. 
Strategic planning is a business managing action that is purposively used to reinforce 
operation, set main concern, focus assets and energy, make sure that other stakeholders and 
workers are working towards a general goal, create an agreement about envisioned outcomes, 
and adjust and assess the business's direction in response to a fluctuating environment. From 
Sahebjamnia, Torabi and Mansouri (2015) point of view, the strategic plan is a disciplined 
determination that produces important actions and decisions that guide and shape what a 
business is, what it does, who it serves, and the reason why it does it, with the future focus. 
Likewise, Torabi and Mansouri (2015) maintains that effective strategic planning articulates