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The company burst onto the Instagram with its colorful glory, thus capturing the lips and
hearts of everyone in need of the cosmetics. The beauty influencers fumed collectively about
reasonably priced products, thus leading to the conspiracy and suspicion theories that were being
popped up about the success of the ColurPop Company (Wischhover, 2016). The marketing
strategy used here to attract many customers was the reduced cost of the cosmetic products, thus
attracting many people, especially people that had seen the company’s advertisements on the
various Social Medias such as Twitter, Facebook, and Instagram.
The founders, John Nelson and Laura, made a conscious decision to market their firm,
especially through the social media with the reason of attracting many audiences. The founders
marketed their company by employing Vloggers such as Kathleen Lights and Coffee Break With
Dani with the reason of advertising the products produced by the company in their channels, and
this marketing strategy worked for the company.
Customer Services –relationships
ColourPop uses different methods to achieve customer service relationships. For
example, the organization uses different communication methods to communicate with their
customers. Email is one of the adopted methods used for the communication purpose. When they
receive an email from a customer, the customer care will promptly respond to the email so that
the customer can get quick feedback, thus achieving its goals of attracting many customers due
to efficient customer care service. Also, the company learns and builds trust from their
customers, thus creating a good customer-service relationship in the company. The goal of
learning and building trust from the customers is to understand their area of weaknesses so that
they can resolve the issue as soon as possible.
