TESLA MODEL S 3
A competent enhancing innovation is that kind of innovation that is built from already an
existing knowledge base in the firm (Norman & Verganti, 2014). For example, Pentium 4 from
Intel was built on the technology of Pentium III, from the same company. On the other hand,
competence destroying innovation is that kind of innovation that renders a company’s existing
competencies and ideas totally obsolete and irrelevant.
Tesla company innovation is built on its already existing innovation in the modeling of its
vehicles, therefore making it competence enhancing rather than competence destroying. In fact,
the modeling of Tesla Model S was done utilizing existing knowledge base of the company.
Is it a component or an architectural innovation?
A component innovation, also referred to as modular innovation, is that kind of
innovation that entails changes to components in a system without necessarily affecting the
overall design of the product (Norman & Verganti, 2014). On the other hand, architectural
innovation is that kind of innovation that entails completely changing the overall design of a
particular system. It also entails changing the way the components in a system relate to each
other, thus influencing the way a system operates. The Tesla model S car was designed with an
aluminum body and a total range of up to 300 miles per every charge (Nykvist & Nilsson, 2015).
The extreme changes that were made in the two models of cars completely changed the design of
the overall system. The way components in the newly introduced models interact with each
other. Therefore, conclusively, the innovation adopted by Tesla Company is architectural and not
What factors do you think influence the rate at which consumers have adopted (or will
adopt) the Tesla Model S?