The Coca-Cola Company

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Cover Page
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Introduction
The Coca-Cola Company is one of the largest and most reputable companies in the
world that manufactures beverage products. It is the global market leader in producing
distinguished soft drinks, with shops almost in every nation. The company has an extensive
asset base, and highly skilled workforce, especially in its research and product development
department. The highly qualified human resources are the sources of the competitive
advantage to the company since it enables the company to produce unmatched products in
the market and in the provision of strategies that have always made the group ahead of the
pack, compared to its rivals. The Coca-Cola Company, UK, dominates the beverages market
in the UK. Therefore it has a significant contribution towards the reaction of the prices by
other companies which offer substitute products in the UK. Being a market leader, the
company enjoys a significant market share, a large customer base, and a more substantial
portion of the revenue generated by the beverages industry. The company's mission is to tap
all the potential soft drink market gaps in the world and establish its operations in most
nations of the world, by selling its brand through offering quality products that meet the
customer's tastes and preferences.
The company has invested in research and development and has, therefore, a variety
of products that it gives it a competitive advantage. Having a global footprint has enabled
the company has allowed the company to diversify its economic and financial risks.
ENVIRONMENTAL ANALYSIS
The Coca-Cola Company is more exposed to the external environment as opposed to
the internal environment due to it's the nature of its operations which are globally based. It is
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therefore exposed to the political, economic, technical, legal, as well as the cultural and the
social, cultural factors.
Political environment
The company is exposed to various political situations due to its global presence.
The political environment in the UK is one of the most favorable environments that give the
company room for conducting its operations, and hence, it maximizes the sales and the
market gaps available to it.
The economic environment
The economic environment in the of the company is a little bit volatile because it has
operations in various economies all over the world. The company faces a lot of foreign
exchange risk due to the multicurrency operations that it holds. Specifically, the Coca-Cola
Company in the UK has one of the best economic environments of operation. The economic
environment in the UK is stable, and companies can operate efficiently to maximize their
returns.
Social and cultural environment
Various cultures in the world expose the company to a macro environment beyond
its control. However, most parts of the world have the culture of using the soft drinks when
there is there are celebrations and other types of ceremonies. The Coca-Cola Company being
one of the companies that produce distinguished brands of beverages, it can make a lot of
sales during festive seasons and times when there are celebrations.
Technological environment
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The Coca-Cola Company use a high level of technology to manufacture its products
and sell its products. Use of very high levels of gives it a competitive advantage over its
competitors. Specifically, the UK company is among the companies in the United Kingdom
that use the highest levels of technology, and hence, it is better placed to compete against
other companies in the UK, which are its rivals, or that offer substitute beverage.
Technology also enables the company to have the highest levels of efficiency and
consequently, stay ahead of other companies.
Legal environment
The Coca-Cola Company's legal cases are many due to the legal setting that it is
exposed to, all over the world. The changes that also legislations all the world, and the need
to comply with new rules makes it have a lot of legal case with which it has to comply with.
ANALYSIS OF FINANCIAL OF FINANCIAL RATIOS
The analysis of the financial ratios of the Coca-Cola Company in the UK is based on
its financial statements for the years ended 2015 and 2016. These ratios will assist the
company in the control of its operations, and costs, as well as help the current and
prospective investors in making investment decisions. (The financial statements are attached
to this assignment).
The current ratio
2016 2015
Current ratio = Current assets/current liabilities = 1393/925
1184/772
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1.506:1 1.534:1
The current ratio of the companies shows no significant changes during the year 2016
and 2017. However, the current ratios of the two companies show that the company's current
assets that it is holding are greater than the current liabilities. The situation of the current
ratio may not be the best, compared to the recommended industry ratio of 1:1. Looking at
these ratios, they are far much higher than what would be most appropriate for the company.
They indicate a situation where the company is investing more in the current assets and
hence tying a lot of funds, in current assets which can be used by the company to make
short-term investments which enable it to earn more profit than it is currently making. The
company should think of striking a balance between the current assets such every unit of
currency of the current asset matches every unit of currency of the current liabilities. In this
way, it will be possible for the company to meet its current liability obligations as they fall
due.
Operating profit/margin ratio
The operating profit ratio enables the company to decide the best way in which it can
control the cost of sales, and other operating expense, before taxation and interest costs. The
operating profit/margin ratio of the Coca-Cola Company UK for the two years is determined
as follows (operating profit/net sales)*100%
2016
2015
(872/3005)*100% = 29.01%
(854/2704)*100% = 31.58%
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The operating profit ratio of the two financial years of the two companies shows that
the operating profit ratio for the year 2016 has slightly dropped by over 1.57 percent. It is an
indication that either the company’s cost of sales went up, as compared or the operating
expenses also increased. These could be signals of expected inflation, where the company
should start preparing in advance to cope with the expected economic times. However, the
operating ratios for the year 2016, in the overall beverages industry in the UK, is 28.47%,
which is an indication that the Coca-Cola company is still performing well compared to the
average in which the firms in the industry are making.
Gearing ratio
The gearing ratio measures the level at which a company is financed by the creditors
and specifically, the long-term debt. It indicated the level at which the company has been
funded using debt. The gearing ratio enables the business as well as the potential investors to
determine the proportion of the liability of a company, compared to the equity funds. The
gearing ratio of a group will be useful in determining the financial health of the company. It
can also be used by the potential investors to determine whether a company is likely to go
into a receivership or liquidation, and therefore, it is an essential tool for the evaluation of
the company's financial status.
Gearing ratio is equal to (total debt/ total equity funds).
2016
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369/792= 0.4659
292/705= 0.4141
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The gearing ratio of the company is falling has deteriorated in the financial year 2016,
as compared to the year 2015. Again, looking at the gearing ratio for the two years, it can be
concluded that the financial health of the company is at a higher risk since the level of debt
is higher than the amount of the funds invested in the company by its members. The trend is
worrying, and it indicates likely scenarios where the company may be dissolved upon the
request by the creditors. It may also be an indication of the company’s poor management
and the need to change the company’s top executives. The commendable gearing ratio for a
firm is a maximum of twenty percent, implying that the company will need to improve its
financial structure to obtain a healthy gearing ratio.
Asset turnover ratio
The asset turnover ratio is useful in determining the return from sales on every unit of
currency invested in the assets of a firm. The asset turnover ratio, assist the current and
potential to know the rate at which every unit of money, their company will invest in assets
is likely to generate the revenue for the company.
Asset turnover ratio = net sales/ net assets
2016
2015
3005/527= 5.702
2704/480= 5.6333
The asset turnover ratio for the year 2016 has improved compared to that of the year
2015. The average turnover ratio for the industry is 4.629. Comparing with the beverage
industry’s ratios, the Coca-Cola Company is performing well regarding the returns that it is
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generating the market. The ratios for 2016, implying that for every unit of currency in the
company's assets the company will generate an amount which is five times more.
Interest cover ratio
The interest cover ratio indicates the number of times, in which the profit earned
before interest and tax can repay the interest. The higher the number of times, the better a
firm is, to repay debt, and the lower it is, the riskier it is for the company to indulge itself in
the payment of loans and other financial obligations which have a cost. The cover ratio is
determined as follows:
(Profit before interest and tax/ interest)
2016
2015
874/6= 145.67 times
854/4=213.5
The company seems to be performing well since its operating profit can be used to
repay the finance costs at an estimate of one hundred and forty-six times. However, it is
worth noting that the time's interest coverage ratio has declined compared to the previous
year. Control over the finance costs is required. Otherwise, the trend may deteriorate.
Return on Capital Employed
The return on capital employed compares the amount of the capital employed by a
firm with the firm’s profit before interest and tax. It shows the expected rate of return, in a
case for every unit of currency that the firm uses in its operations.
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2016
2015
872/896 = 0.973
854/672 = 1.27
The return on capital employed has declined compared to the previous year. It is an
indication that the company's financial performance is falling. The ROCE industry average
ratios for the same beverages companies is 0.9112. With the Coca-Cola having a ROCE of
0.973, it can be said to be within the limits that are acceptable within the industry. However,
there is need to have control over it, so that it does not deteriorate further.
Part 2
Various sources of finance may be readily available for the company. Given the
capital structure of the company, the level of gearing is beyond the recommended limits, so
if the company was to buy land and buildings worth 10% of its net assets, then the company
may have to seek for other sources of finance. Issuing debentures or other forms of loan
stocks can increase the company's risks to its financial health. The other sources of financing
the 10% increase in the assets of the company will include the issuance of new ordinary
shares, a rights issue, using the company’s reserved profits, or the issuance of preference
shares.
Issuance of the ordinary shares
By the company issuing new ordinary stocks, it will be in a position to raise more
capital through the public. Selling the common stocks through the stock exchange will
enable the company to reduce the gearing ratio. The issuance of ordinary shares by the
Coca-Cola Company, UK, is likely to attract more investors since the company has very
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high levels of return in the industry. Apart from having the best levels of performance, the
company offers the best brands and is a market leader in the drinks industry, and is still
developing products that will make it increase its market share in the industry.
Consequently, any announcement of the Coca-Cola Company issuing its ordinary stock, the
majority of the people would be willing to buy the shares of the companies.
Issuance of the rights issue
The company may decide to issue shares to the existing shareholders in the form of
rights issue only since it is not going to affect the voting rights of the current shareholders.
The offering of the rights issue to the shareholders will play the psychological role as the
shareholders will find it worthy to increase their shareholding in the company, with the hope
that when there are capital gains, they are likely to benefit, in case there is need to sell their
shares in the future. The other psychological role that the rights issue, is the fact that it may
enable many of the shareholders to get more dividends, in case the company makes more
profits. The use of the rights issue would work well for the financing of the ten percent of
the net assets as the assets that will be bought are long-term assets, which would require
long-term funding such as the acquisition of shares.
Issuance of the preference shares
The issuance of the preference shares would be prudent. Preference shares are better
sources of finance as they are not debt sources of funding, neither are they equity shares and
therefore, they do contribute to the gearing ratio of the company. They are more like the
ordinary shares, only that they will not carry the voting rights, and they will be given
preference, in case of the company's liquidation. The preference shares will be another better
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source of finance, considering that such shares, will be permanent sources, which is required
to finance the long-term assets of the company. In any case, if the preference shares issued
would be redeemable, the company would only repurchase them, and the purchasing back
by the company will be some years after the company has already acquired the assets, and is
generating money form the long-term assets, which it has already bought. It would,
therefore, imply that the company can redeem the shares by creating wealth from the same
assets which it purchased the assets of the company with, and it could be a prudent decision.
However, the use of preference shares would call for the payment of preferred dividends at a
predetermined rate per annum. Even though the company would pay the preferred
dividends, it would still be a better option, since the rate would be a fixed rate, and would
take into account, the inflation rates, as opposed to the acquisition of the loans from the
financial institutions.
Use of the reserved profits of the company
The purchase of the long-term assets which are ten percent worth of the net assets
requires over five million pounds which the company is in a position to buy since the
company already has over seven hundred million pounds in the form of reserves. The use of
company reserves will be a great deal as the company may not incur the implicit sources of
financing that may be associated with the issuance of new sources of finance, such as
advertising costs, legal fees, and contractual agreement fees. The reserves can serve as some
of the best sources of funds, as the financial costs associated with using them is minimal,
compared to other non-equity sources of finance. The only risk that would be related to
using the internal sources of funding is that the capital structure of the company would
change and the gearing ratio of the company would change by even a more substantial
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margin, which is financially risky for the company, in case it requires more financing form
the financial institutions. Nevertheless, it would be a good source of finance, mainly if the
issuance of the preference shares, ordinary stocks, and the rights issue would not be possible
for the company.
Debentures/loan stocks
Despite the high gearing ratio of the company, the issuance of debentures can also
be a major and a reliable source of finance. Looking at the interest cover ratio, and the rate
of turnover of the company, the company is still in a position to approach the financial
institutions and even get the funding it requires from them. To secure better sources of
finance, the company will need to prepare a business plan with the projections of the
revenues that it is expecting to generate form the assets, it is going to purchase.
Alternatively, it can issue the secured debentures where it attaches some of the security
worth the amount of loan stock it is willing to acquire from the financial institutions or the
prospective debenture holders. Again, from the perspective of profit and loss of the
company, the company's earnings are enough, for it to present to the financial institutions
and still acquire a loan from the banks.
Considering the gearing ratio of the company, it would be essential to consider the
issuance of debentures as it would be hazardous for Coca-Cola Company considering its
balance sheet. Since the group is highly geared, it is effortless for the company to go into
compulsory liquidation, if the creditors and the debenture holders of the company, request
for it. Also, issuance of debentures comes with a lot of conditions, which may be obstacles
to further investment and expansion opportunities by the company. For instance, when the
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company's loan stocks holders may issue a term such as no declaration of the dividends until
their loans are fully paid. Another condition would be, in case the company defaults in
payment loan stocks will automatically convert into the shares ordinary shares for the
company, which has a dilution effect, in the voting power of the shareholders of the
company. More conditions may be issued by the loan stockholders and could be a hindrance
to the expansion programs of the company, and therefore, it should be the last resort for the
company’s finance, at this particular point.
Grants, bailouts, and donations
The Coca-Cola Company may also seek to acquire cost-free sources of funds from
the government and other financial donors, instead of agreeing to abide by certain
conditions. For instance, the government may have that through the bailout it issues to the
company, it employs some persons, in the expansion facilities it is going to create. If the
company finds it appropriate to abide by such a condition, then it may get funding from the
government. At other instances, the government and other donors may be willing to offer
finances to companies, which may be willing to engage in corporate social responsibility
activities such as environmental cleanups, research, and development, or the offering of
internship opportunities to college students among others.
Non-governmental organizations
Most nonprofit organizations may be willing to partner with a company for the sake
of achieving a particular objective such as conducting research, about the beverage
activities, using the company's premises and the company's research staff. In return, such
organizations may offer to expand the company's facilities, and the company can give the
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proposal of getting the ten percent of its net assets' expansion. Such sources would be best as
there would be a minimal commitment of the company's resources and the company would
incur the least resources, yet the premises would be left to be owned and possessed by the
company.
Budgeting and its importance in the modern environment.
In the modern business environment, it is not sound to run a company without first
budgeting for its operations. Poor budgeting is known to contribute by a more significant
margin to the downfall of once a thriving company. There we can conclude that effective
budgeting forms the basis of all business accomplishment. A budget is an approximation of
costs and revenues as well as other resources for a particular period and can review over
time. Budgeting is the process of preparing a comprehensive financial breakdown on how
revenue will be generated at specific costs. There are various reasons why an organization
should set a budget.
Budgeting helps a firm or an organization to achieve both long term and short term
goals by accurately projecting the revenues and the expenditures in a specified period. It is
healthy for business because unplanned expenses are minimized. Also, revenues increases
since the pre-determined costs are well utilized.
Every strategy or planning in an organization requires financial resources to
implement. To achieve the set organizational goals and objectives financial resources have
to be committed. To ensure that a strategy works, financial resources will need to be
committed to the plan. To ensure that there the money allocated is spent as required in the
organization, budgets will be one of the essential tools that will need to be used to ensure
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that the there is no wastage of the resources which are scarce. Budgeting will are one of the
significant contributors of towards efficiency in the organization. Budgeting, therefore,
ensures that funds are allocated to the plans that support the overall mission of the group.
For instance, if a company want to realize customer satisfaction or even customer care, such
an organization will allocate finances to ensure that a customer care initiative is launched
and is operational.
Capital expenditure is part of a budget that people quickly forget. Capital
expenditure mainly involves the spending of a company's funds, on the long-term assets of
that are expected to generate the primary revenue for the company. For instance, investment
in motor vehicles, plants, and machinery, heavy machinery, and equipment such as costly
conveyor belts. A massive capital outlay is required for such equipment and therefore before
they are even purchased, keen budgeting is required. Again, it is worth noting that if a slight
mistake is made in making expenses of such kind, then it would be a massive loss for the
company, hence the need to prepare the capital budgets. It is vital to understand the
equipment, facilities and machines are subject to depreciation. They are facilities that age
beyond repair. Hence it is essential to allocate resources to replace the aging facilities or
equipment. Also due to dynamics in technology, some equipment or machines become
obsolete or outdated after some time. Therefore it is good for any organization to set funds
for such provisions. If equipment outdated or obsolete over time, the is the need always to
ensure that there is enough money allocated for them, as it will be easy to accumulate for
them as opposed to just acquiring the lump sum money for them as it may not be readily
available.
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Organization priorities need to be keenly implemented since these are the strategies
that keep the organization moving. A budget that is well prepared helps the organizational
staff to understand the priorities of the firm and how much amount of money has been
allocated to the particular preferences. Working with budgets may enable the team of the
organization to have an overview of the activities of the group, even before they are
implemented within the organization, the personnel within the organization will be in a
position to determine the amount of money it has committed for various production,
purchasing and production activities. As such, the organization's staff will be able to decide
on what needs to prioritize. For instance, when the budgets are present, the organizational
may be in a position to determine the most appropriate time, when they can request or
demand a salary raise. Again, when a business wants to introduce an entirely new product in
the market, the manager has a responsibility of explaining to the employees how they use
the allocated resources to launch the product. The manager’s explanations will be more
explicit if the budgets for the new product, are tabled in the presence of the employees.
If not controlled, staff will do unnecessarily spending which may even strain or
deplete the financial resources of a firm. When a budget is available, it helps to allocate
funds within the boundaries of the amount required thus eliminating the chances of
unbudgeted spending. The already known form of human behavior is that they will need
more as opposed to less. Consequently, when the managers are allowed to utilize or commit
resources, they will allocate the maximum resources they may think of, without much care
for the organization and in the long run, the firm may be left with nothing to run it. The
presence of budgets for every manager, or any other employee, will make them utilize
money most appropriately, and with a lot of care. This can occur especially where the
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persons in positions of responsibility are held accountable for any overspending or wastages
in their areas of responsibility.
Conflicts arise when there is no budgeting since each department want to control the
finances of the firm. The head of the department tend to scramble for more funds, and this
creates an environment of tension. Every manager feels that his office needed more than the
others and thus not healthy for any institution. A budget helps to eradicate such internal wars
since every department is equitably allocated its share. It is essential to bear in mind that
most of the budgets are developed according to the size of a unit within an organization. A
more active department will get more funding as opposed to a division with minimal,
activities. By making the organizational and divisional budgets available, it is effortless to
explain to managers to explain to the divisional managers why their departments are
allocated a particular amount of amount to their satisfaction, with minimal wrangles.
Budgeting also contributes much in establish a profit margin which ensures
continuity and success of business in future. The budget provides resources for reinvesting.
Putting in back of resources ensure that the operations or generation of revenues in the
company will not stop at any point. Budgets enable the organizations to determine the
sources of funds available for financing its projects. When a budget is prepared, it can show
the expected revenue from its operational activities, and the profit the firm expects, from its
income-generating activities. Once the company has been able to establish the amount of
profit margin it is likely to develop, it may use plan on such profits as part of the sources of
funding its planned commercial projects.
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A significant motivation is realized amongst employees when they are allowed to
participate in the setting of budgets in various management levels. By involving the
employees in the development of budgets, the employees will own the budgets and will feel
part of the budget. Consequently, they will do everything that is within their ability to ensure
they achieve the elements that are outlined in the budget. The budget will also act as a
source of motivation to the employees especially where it projects substantial profit margins,
in a firm, where the employees are usually awarded bonuses if they achieve the targeted
profits. Such kind of participation helps employees to pay attention to details. It ensures that
the budget is used successfully which in turn increases the productivity of labor and
increases revenues at large.
When a budget is efficiently prepared, the managers can perform their management
roles efficiently and proficiently. The managers feel that it is their responsibility to achieve a
high level of budget efficiency hence will strive toward minimizing costs and maximizing
on outputs. Budgets are some of the performance indicators of the managers responsible for
their implementation. Consequently, when the managers can work with the budgets
allocated to them, they are considered as efficient people who may even deserve more
significant responsibilities. Budgets will, therefore, be a valuable tool for the managers in
the performance of their tasks.
Effective price control and regulation can only be achieved through budgeting. With
a budget, it is possible to determine the cost to charge for a product, since the expenses
required to produce a product can be quickly shown, and hence it is possible to add a
markup on the cost of the product, to determine the optimal price for a product. A budget
can only account for revenue based on the unit price of the products of a company. It is
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therefore crucial in determining whether the set price of the commodity will bring losses or
profits or whether the merchandise is overpriced limiting its consumption. With budgets, it
is, therefore, possible to ensure that the firm the firm charges the most optimal prices for its
products, such that it can wage market wars against its rival companies, by charging a lower
price than them or developing products that are unique from those of its competitors.
Therefore budgeting ensures the prices of commodities or the services are well calculated to
strike a balance between both the firm and the consumers.
Reduction of risks of high debts is also possible through budgeting. Many companies
have found themselves spending finances they don’t have. They eventually find themselves
incurring obligations they had not planned for hence increasing the debt ratio of the firm.
However, an adequate budget restrains a company from spending resources it doesn't have.
By using a budget, a business can determine the sources of revenue and how it expects to
spend such sources of funds. Accordingly, the firm will be in a position to decide the way it
can restrain itself to using the only sources of resources available to it, and hence avoid
unplanned for expenditures through borrowing.
An adequate budget has a provision for emergencies. The master budget of an
organization always takes into account the contingencies that may arise within the firm.
When there is a budget for emergencies, the firm’s operations can run smoothly, with
minimal interference, and hence it will be in a position to continue with its core activities of
generating revenues. For example, an expected breakdown of a new machine which is core
to productivity. If such a machine is it is not replaced or repaired, the operations of the firm
will be brought to a halt. However, when the resources are allocated to emergencies, the
replacement will be done, and services will resume in the company.
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Budgeting is crucial and essential to the success of any business or organization.
However, the accrued benefits would not be realized if it is not prepared efficiently and
efficiently. A budget is meant to assist in achieving goals set by the organization. A firm
should, therefore, set goals that are sustainable, measurable and attainable. A budget should
then be prepared in line with the set goals, and such the goals should not strain the budget,
or the budget should not underfund or limit financial resources needed to achieve the goals.
An adequate budget should have room for making adjustments. At times one may
prepare a budget and later realized that there were some mistakes in it. One may recognize
that the essential items or plans were not mapped out well. Such errors do not mean that the
budget was a failure. The solution is to go back to the drawing board and make adjustments
needed to make the budget efficient. When making the budgets, it is always important to
prepare them while leaving allowances that are such that there can be adjustments built on it
if an item was not included, or there is need to factor in, new items that arise, even after the
budget is approved.
An accountant or the finance officer should be realistic in preparing the budget; an
efficient budget should not be based on assumptions or imaginations. It should be based on
observable trends or possible facts. One should not undervalue costs or overrate revenues. It
ensures that there is a balance between the organization strategy and the budget prepared. To
enable the finance to be realistic, the accountant can use some of the methods of coming up
with a budget such as statistical forecasting, engineering method, and the high-low method.
In this way, the finance officer will be in a position to develop a professional budget which
is realistic and meets the professional standards expected of an accountant.
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Another critical aspect to consider is the investment needs of an organization. When
a firm is thinking of adding on its investment, it should capture this in its budget to avoid
financial strains in the middle of a fiscal year. Increase in the baseline expenditures like
labor, rates, rents, and bills should also be accommodated. Investments need careful of
committing resources. A budget makes it possible to outline the investment options that the
firm has, and the amount of money required to invest in them. To ensure that the business is
in a position to efficiently invest in the project without hurdles, the company can prepare the
budgets and use such budgets to ensure that the project is not stalled.
Approaches to Budgeting
Incremental budgeting
It is an approach where the previous year's budget is used in developing the budget
for the following year. The aspects captured are the overall market growth, inflationary
increases, and salary increment. An incremental budget is designed after reviewing budgets
prepared for the previous year, and making changes to them to come up with the new
budget, that reflects suits the present situations for the firm. It is easy to implement though it
predicts inflations and encourages spending of all resources allocated to departments to get
an increase the following year.
Zero-based budgeting
It is an approach that assumes that the budget is set at zero at the start of the year for
every activity. The budget for each fiscal year is prepared independently of the previous
budgets developed and focuses on the expected events of the fiscal year at hand. All
expenses should be warranted on a cost-benefit basis. It is an attitude that allows effective
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and efficient allocation of resources and ensures every expenditure results into revenue.
However, it requires a lot of time and energy to prepare an analysis of costs and benefits.
Base budgeting
Base budgeting is a concept where the initial budget is prepared in such a manner
that the allocations will be enough to run the business as a going concern. Any other
increase in expenditure should be warranted on a cost-benefit breakdown. The base
budgeting mostly depends on the intuition of the person preparing the budgets as the person
will have the experience to determine how much each activity in the organization requires so
that sufficient allocation is made for the budgeted activity. It does not require much effort to
prepare, but there is complexity in deciding how much is enough.
Activity-based budgeting
Activity-based budgeting assumes that costs in business are generated by
activities, and the aim should be to control the cost drivers in those events. The value of a
unit in each operation is determined as well as the demand; then a budgeted cost is designed
for each activity against the number of units. The higher the events consuming money, in
operation, the higher the allocated funds. It is essential in analysis cost behaviors and helps
focus on customer pricing. The most significant challenge is that it requires much effort to
prepare hence tedious.
Kaizen budgeting
Kaizen budgeting is a method where costs are assumed to improve every year; the
values are then incorporated at the beginning of the year. Analysis of performance and cost
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minimization can be done quickly. Also, it seems to not only deliver on numbers but also on
overall improvements. The Kaizen budget focuses on quality, as opposed to quantity, in
areas such as the learning curves, and the efficiencies of the workers. It will focus on the
improvements that have been made, such that it is possible to work on tasks quickly.
Disadvantages of budgeting
The process of budgeting is not based on accurate science but instead on
estimations. Estimates are not always reliable, and happenings shortly may change the
budget plans. Budgets may fail if the management and the employees are not committed to
its execution since its success is dependent on the effort and co-operation of all staff in a
firm.
When a project is almost complete, and the employees realize there are still many
resources left on the budget, they may misuse such finances to ensure that all funds are used
up. Budgeting as a process consumes time to prepare; when the expectations of the firm are
not met, most of the employees tend to shift the blame to the budget.
Types of budgets
There is a variety of budgets that a firm can prepare in measuring its expenditure
and again develop effective policies and strategies to add value to their assets as well as
revenues.
The master budget
The master budget is a collection of organization's departmental budgets that are
designed to portray a complete picture of the firms' financial position and strength. It is a
24
type that is mostly used by large or multinational companies. The budget includes elements
such as assets, sales, operating expenditures, comprehensive incomes and capital
expenditures. It helps organizations to ascertain objectives and assess general performance
at every cost center.
In forecasting and analyzing the projected revenues and expenditures over a period,
the best budget to apply is the operating budget. Such budgets are prepared on a monthly or
weekly basis, although some firms make them on a yearly basis. Essential aspects captured
in such a budget are manufacturing costs, overheads, material costs, labor costs,
administrative expenditures, and sales. It helps the management to compare the reports and
ascertain whether the firm is extravagance on supplies.
The cash flow budget
Another budget that a firm must need to prepare is the cash flow budget. It is used in
projecting the rate of recurrence of cash in and out of the company within a particular
period. It helps managers to understand whether the firm is intelligently utilizing its money.
The accounts applied to such a budget are the account payables and the accounts
receivables. The company uses the budget to determine whether it has enough cash to
continue operating, whether the money is used productively and whether the company is in a
position to generate cash in future.
The financial budget
Another vital budget is the financial budget which is used as a policy to manage the
financial flows and investments of the firm. The significant aspects are the cash flows,
revenues, expenditures, and assets of the business. It reveals the financial strength of a
25
company and exhibits a broad summary of the relationship between spending and incomes
as per the central operations.
A firm may prepare an adequate budget but fails to implement it. It is thus
paramount to ensure that the prepared budget is achieved with a lot of accuracies. The best
technique of ensuring that a budget is implemented efficiently is dependent on the human
resources. Managers or departmental heads should be wholly engaged in preparing the
budget. It will bring sense to them why such a budget was made. Another important thing is
to have a monitoring team which will evaluate whether what is happening on the ground as
per the budget. The team should report any deviation which should be addressed with
immediate effect to avoid strains or miscalculations that could arise from the budget. If a
budget is prepared and implemented effectively and efficiently, then the success of a firm is
guaranteed.

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