The Evolution of Media

Running Head: THE EVOLUTION OF MEDIA 1
The Evolution of Media
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THE EVOLUTION OF MEDIA 2
This reason the “gatekeeper” is being redefined is because the way people are staying
connected is becoming easier with new technology (Evans, 2017). For example you can work,
shop, talk, and play right from the comfort of your own home. I am very connected; I post to
Facebook more than one time a day. I conduct my school work from anywhere I have a nook
therefore I can read at work on my down time and do my work. However there are times I do not
have downtime. I get my email on my phone. This is just an example of how technology has
become a big part of a person’s life on a daily basis.
Now on to news, during my adulthood I have only purchased a newspaper five times, and
magazines less than that. On internet you can find any story, regardless if it is true or false. The
professionals are being challenged by the everyday person, due to the internet and the statement
above. “Gatekeeper” is a thing in the pass, or almost anyways, with millions on the web at any
given time blogging, tweeting, or status posting depending on what a person wants to be news is
what they can find out about. Even local news stations are located on the web. This best way I
learn is by visual and audio at the same time then to help retain it doing heads on actions.
Therefore I fall in all three categories that you can fall in when learning. I believe that times are
changing and working with hands on learning is becoming more affective due to the new
technology, more students are learning better because they can be active on the stories they are
reading or listening to (Evans, 2017).
When using videos or pictures to show advertising, or with the story that is being told is
give the brain an actual visual of what it is trying to portray (Evans, 2017). When you are
viewing your favorite TV show on-line the advertisements are a lot shorter then on the cable.
THE EVOLUTION OF MEDIA 3
Therefore advertisers must cram visual, audio, and the message within seconds because after 15-
30 seconds the ad can be skipped then the message will never be heard.
THE EVOLUTION OF MEDIA 4
References
Evans, W. (2017). Sharing News and Views About Evolution in Social Media. In Evolution
Education in the American South (pp. 147-160). Palgrave Macmillan US.

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