The Grand Tour and the British Culture

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The Grand Tour and the British Culture
Introduction
History records that prior to the eighteenth century, cities located in Italy such Venice
and Rome stimulated the imagination of the British elite. However, as travel around the globe
and especially Europe become commonplace after the peace treaty of Westphalia in the sixteenth
century onwards, the concept of “Grand Tour” emerged among the British elite. It is argued that
the Grand Tour was an occurrence that shaped the trajectory of the creative and intellectual
capabilities of some of the most successful artists, thinkers and writers of the eighteenth century.
The tour attracted tourist to the continent of Europe between c.1550 and 1850 and significantly
influenced the British culture, political, social, architectural, sartorial, gastronomic and artistic
evolution.
History of the Grand Tour
The first person to use the word Grand Tour in history was a Roman Catholic priest
known as Richard Lassels (c. 1603-68) in his book The Voyage of Italy. Because the Grand Tour
was regarded as a cultural tradition, it became popular after the peace treaty of the Munster
(1648), which ended the Thirty Years’ War (Encyclopedia of Art History np). As a result, by the
beginning of the 18
th
century the elite and artists in Europe and specifically Britain began to
travel, the travel fulfilled their desire of wanting to become acquainted with other cultures, art
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and create international contacts (Sweet 2). Grand Tour was also considered an avenue for
young people to expand their intellect through association with other parts of the continent
notably in the sphere of foreign languages and fine art. Furthermore, the European Grand Tour
concerned its self with journeys to the principal cities as opposed to the exploration of the
countryside and the rural areas (Sweet 2). Accordingly, London was regarded as the starting
point and Paris a compulsory destination during the process of the voyage (Kleiner and Helen
765). After Paris, the travelers made their way to the south, either through the Alps to Northern
Italy. On the other hand, the return journey involved going through principal cities of Germany,
Austria-Hungary and the Low Countries or sometimes through Paris again (Sweet 2). Some also
made their journey to Switzerland and a few travelled to Greece, Turkey and Spain. The primary
place to visit, however, was Italy (Layton-Jones np).
The British were regarded as the most enthusiastic travelers and they were the creators of
the initials “tour code” they decided on the desired destinations and the required itineraries
(Kleiner and Helen 765). Although Rome was designed as the ultimate destination, some of the
British travelers travelled as far as Venice in the North and Naples in the South. Some other
destinations included Sicily, Paestum, Florence, Milan, Genoa, Pisa, Parma, and Bologna
(Kleiner and Helen 765). All these destinations appeared in the travel guidebooks and paintings
that were used by the travelers. Joseph Mallord William Turner and Joseph Wright of Derby are
some of the famous artists who had an interest in the Grand Tour (Kleiner and Helen 765)
(Zuelow 16). These travelers had different experiences and learning points in different locations
Paris and Florence
In Paris and Florence, the travelers gained knowledge and were interested in the French
language, fencing and art collection, which were done in the Tuileries and Louvre (Encyclopedia
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of Art History np). The spree of art collection and paintings also covered architecture such as the
Notre Dame, the famous gardens of Palais du Luxebourg. Outside Paris, other popular places
included Palace of Versailles. In Florence, the travelers would spend time studying the
masterpieces described as quattracento created by Botticelli and other artists (Encyclopedia of
Art History np).
Venice
After Paris the journey proceeded to Venice, which was regarded the most stylish and
refined city in the entire Europe. Uniquely designed churches, architectural designs, and the
architectural paintings of the Venetian topography by famous view-painters such as Bernardo
Bellotto (1721-1780) and Canaletto also sparked interested amongst the participants of the Grand
Tour (Encyclopedia of Art History np).
Ancient Rome and Modern Rome
Rome Provided the Grand Tourists with most celebrated sites such as the Greco-Roman
statues and the famous ruins, which comprised a large percentage of the paintings that the
travelers took back to England (Metropolitan Museum of Art np). They also interacted with
famous churches and fountains. The masterpieces of High Renaissance painting and sculpture
also attracted a substantial number of travelers to Rome and Italy (Metropolitan Museum of Art
np). Contents of Vatican including the Saint Peter’s Basilica also acted as bonus sites to the
travelers.
Naples, Greece, and Low countries
Exhaustion of the tour of Rome, some tourists opted to continue to Naples in the south.
Their main desire was to view the excavations at the Herculaneum, Pompeii and Paestum, whose
artwork triggered the adoption of the neoclassical art that circulated in Europe and brought a
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revolution in the British tastes in furniture and pottery of the time (Encyclopedia of Art History
np). Some also travelled through the Ionian Sea to access the Greek mainland to view the Greek
art, which was synonymous with the Greek sculpture (Encyclopedia of Art History np). The
travelers also moved to north to Vienna, Dresden and Berlin before visiting the Low Countries
where they viewed the great artwork of famous Ghent artists known as the Flemish Painters.
The experience of the travelers through the cities prompted a renowned British traveler
Charles Thompson to appeal to Grand Tourist in the 1744 when he described himself as:
being impatiently desirous of viewing a country so famous in history, which at one
point gave the world; which is currently the greatest school of music and painting, contains the
nobles productions of statuary and architecture, and abounds with Cabinets of rarities and
collection of all types of antiquities (Sorabela np).”
Many of those that engaged in the Grand Tour returned home with a painting done by
Antonio Canaletto, the talented painter of the scenic views of Venice (Kleiner and Helen 765).
However, a large percentage of the individuals taking the tour had an ambition to improve their
taste by examining and studying the finest art and architecture while at the same time
participating in the leisure endeavors and social events in countries that were regarded as polite
(Sweet 3). However, this is not to conclude that their main interest was on artwork, education,
leisure, and socialization. There were also communication and remarks made concerning the
fertility of the soil, agricultural activities, existences of manufacturing and the conditions of the
laboring populations (Sweet 3) and (Tucker 7). All these comprised a significant part of what the
travelers took back home from their extensive tours of the continent.
Practically, a typical traveler in the Grand Tour was a young man with good command of
Greek and Latin literature and a considerable interest in art and by default; they were regarded as
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wealthy because the tours were expensive (Burk 2). According to Zuelow (p. 16), the Grand
Tour as closely linked to the England’s “landed elite” and education of the young nobles.
Historians claimed the Grand Tour is not complete with the absence of a young British patrician
preferably male, a tutor who provided expert advice and planned the journey and finally a fixed
itinerary that had Rome as its principle destination. What's more, the journey had to be for an
extended period normally two to three years (Zuelow 16). A vivid example was the eighth Duke
of Hamilton who travelled together with Dr John Moore as his tutor. The young Duke is
recorded in history to have travelled to Rome in Italy in 1772 when he was only sixteen years,
spent over four years during his visit, and spent large amounts of money on art (Burk 3). Another
peculiar feature of these travelers is that almost all the travelers had an accompany tutor usually
referred to as ‘bear-leader (Mead np).
Maarten van Heemskerck
Another significant traveler was Maarten van Heemskerck, he had an imagination of
travelling, seeing and painting the Seven Wonders of the World, because of these motivations he
was able to travel to northern and central Italy and later halted in Rome (Art and Popular Culture
np). While spending time in Rome Heemskerck was able to paint the scene of St. Luke painting
the Virgin, which he gave as a showpiece for the St. Luke’s altar located in Bavokerk (Art and
Popular Culture np). According to Meier (np), Heemskerck stayed in Italy for an estimated four
years. He spent time sketching and studying classical art, landscape and architecture but mainly
interested in the ruins of the religious wars and conflicts of the 16
th
century. Historians reiterate
that his painting of the Seven Wonders of the World is more famous and widely recognized as
compared to the ruins of the religious wars. Heemskerck is also known to be the first artist in the
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Northern Netherlands to handle printmaking in an efficient way abandoning, which assisted artist
that came after him such Philip Galle and Dirck Coornhert.
Robert Adam
Scottish national Robert Adam also secured a place in the Grand Tour history. Adam
returned to London from his Grand Tour in 1758, at the time he was granted membership to the
Royal Society of Arts. Adam was regarded as one of the most important architects in Britain that
worked his designs using a neo-classical style. In his artwork, Adam incorporated designs that
he borrowed from the ancient Greece and Rome to produce designs that are more contemporary.
Some of his famous houses in London include the Syon House, Osterley Park and Kenwood
House (Victoria and Albert Museum np). Accordingly, history records Robert Adam as the brain
behind the design of numerous impressive country houses and castles throughout the Great
Britain (The National Trust for Scotland). For instance, in Scotland he designed the Newliston,
Mellerstain and Culzean. The architect was also involved in the design of the Charlotte Square
(The National Trust for Scotland). Therefore, it is safe to conclude that the knowledge of design
that Robert Adam acquired in Greece and Italy helped him to contribute to the homegrown
architectural designs of the British.
Joshua Reynolds
Joshua Reynolds is also another decorated artist that made it to the art history of Britain
through the Grand Tour. Sir Reynolds Joshua took a journey to Rome between 1750 and 1752
to study and gain insights of the Italian art (Tope np). Originally, he was an English painter
manuscripts that were recorded during his trip indicated that Joshua indicated that he paid visit to
various galleries and museums to view works by famous Italian painters such as Michaelango
and Rafael (Marciari 12). Reynolds extensively studies his masters and sometimes destroyed
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portraits in order to discover the techniques used by the artists that painted them. In addition to
his self-determination, he was able to learn under experienced artists, later when he had already
established a reputation as a painter Reynolds travelled to Italy and gained extra experience and
techniques for several years (Krüge 63). Some of the art pieces that he painted in the 1730s can
illustrate his competence and experience regarding the Grand Tour. For instance, in 1732 when
he returned to London from the Grand Tour to Italy, Joshua Reynolds was able to paint a full-
length portrait of commodore August keppd (Krüge 64). Even though the art was stored in his
house for a relatively long period, historian and some of his peers regarded the portrait worked as
an excellent tool for advertising his skills.
The Influence of the Grand Tour on the British Culture and the Role of Andrea Palladio
The concept of the Grand Tour acquainted the European elite with art and culture with a
sharp focus of Italy and Rome (Staff np). The Young people were able to become
knowledgeable of different languages, encountered famous and influential antiquities and
architecture. During their travel, they were also able to build important social relations with
communities from the cities they travelled to during the Grand Tour (Staff np). Due to these
interactions, the Grand Tour produced experienced scientists, patrons of arts, authors and
antiquaries who revolutionized the British culture. It can be argued that the Grand Tour delivered
ideas to the Northern Europeans, which helped them create the neoclassical ideas. This is
because travelers paid visits to excavation sites such as the Pompeii, Tivoli and Herculaneum
and purchased antiquities that they used to decorate their homes. At this point, it is also
important to note that ancient sculpture formed a centerpiece of art collection done during the
tour. They were referred to as Grand Tour souvenirs.
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The items and artwork that were collected from the Grand Tour would increase the
wealth and prestige of the participant in the tour. Accordingly, participants of the tour would
return home with books, crates and boxes of art, sculptures, pictures and items that were
culturally oriented (Staff np). These collections were displayed in libraries, gardens, cabinets as
well and in galleries designed for their display. With time the Grand Tour it’s self and collections
became a symbol of wealth and formed the foundation of the modern antique market all over the
world not just in Britain. According to Black (p. 148), many travelers from Britain employed
painters to paint their own portraits while standing on classical surrounding during their tour.
Artist such as Nazzari, Batoni, David, Masucci and Trevinsani painted most of the paintings in
Italy and Rome (Black 148). On the other hand, some travelers commissioned the painting of the
places that they liked. For example, the George Robertson who accompanied the Duke of Dorset
commissioned the painting of various scenes during the tour (Black 148). Sir Richard Hoare
requested the reproduction of several copies of the Raphael frescoes in the Vatican during the
1793. Consequently, Brand bought a painting of the Florence. Historical records confirm that
the buying of paintings was principally in Italy (Black 148). While in Italy, grand travelers such
as Charles Townley bought three paintings while on his journey these paintings included a Titan
at Florence during August in 1787 (Black 148). Accordingly, James Robson returned home with
some old drawings and Piranesi prints in Rome the same year (Black 148). The development of
the art market in Britain was associated with the rise of auctioneering as a means of selling the
paintings and other collections from the Grand Tour (Meadows 34). This concept sparked
investments of all kinds. As a result, there was growth of financial management, insurance,
banking and international commerce linking Britain and other parts of Europe and Political
liaison (Meadows 34).
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Andrea Palladio
The Grand Tour was also an avenue for architectural education, just by the fact that the
journey was aimed at cultural sites and major cities of Europe, the objectives of the tours were
clearly defined to study the architectural designs of the monuments and recreate them at home
(Brainard et. al. 1). According to Brooke, (np) architecture was perceived as an aristocratic
pursuit. Therefore, the elite who took part in the travel applied what they learned in their own
homes and gardens as well as furniture and other accessories that they kept at home. Therefore, it
is safe to argue that the Grand Tour influenced the architectural design of the Great Britain and
informed the design of the interior décor including furniture and gardens for their homes. This is
why Andrea Palladio is regarded as a transformer of the architectural designs of the western
world.
Palladio reinvented his architectural designs using concepts from Rome. During the
creation of his designs, he believed that by adding flexibility to the designs that dominated the
architectural outfit of Rome they could be applied to any building (Kerley np). However, the
bottom-line is that his designs shaped various designs in England and other parts of the world
through the Grand Tour (Glancey np). Andrea Palladio’s designs went beyond the Italian
borders. An English diplomat and politician known as Henry Wotton, who displayed some of
Palladio’s architectural design in Venice referred to as the terra ferma, mediated his architectural
designs to England (Ruhl 1). Soon after the introduction, the architectural designs of Palladio
became an obsession in the second half of the sixteenth century. However, it was not until the
beginning of the 18
th
century when the Palladianism was installed as an artistic norm in England
(Ruhl 6). Historians articulate that the reception of Palladio’s designs played a critical role in the
creation of Palladian Classicism.” This is articulated with the trip Burlington to Italy who
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acquired vast collection of Palladio’s designs and published them in the Fabbriche Antiche
Disegnate da Andrea Palladio in the year 1730 (Ruhl 9). On his return to England Burlington
tried to establish Palladio’s architectural designs as part of England’s state architecture. In
addition, through Inigo Jones designs such as the Banqueting House on Whitewall, which is still
a 17
th
century influence building in London was designed using the Palladian principles of
design. The designs sparked a revolution in the religious architecture. Jones used Palladian
principles to design the St Paul’s London Covent Garden, which is regarded as the first classical
church in the UK build in the 1633. The styles and designs have been reproduced several times
across the UK and other parts of Europe revolutionizing the architectural culture of the UK.
Conclusion
The Grand Tour of Europe, which emerged in the 16
th
century after the end of the 30 years of
war in Europe, had a great influence on the culture and architectural designs of building in
London and other parts of England. Various travelers and tourists who took part in the tour who
were mainly members of the nobility of England travelled to Rome, Italy, Paris, Venice,
Florence, Naples to extend their education, view architectural designs, fencing, and interior décor
and learn foreign languages and cultures. Some of these travelers, which included Joshua
Reynolds, Robert Adam, Maarten van Heemskerck and Andrea Palladio, turned into architects
and art society patrons, who revolutionized the British culture through inclusion of the ancient
architectural designs from Italy to the British architectural state. The most vivid influence is the
designs of Palladio, which has continued to influence the design of buildings in the UK up to
date.
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Work Cited
Art and Popular Culture. Maarten van Heemskerck. February 2012. Web. 6th December 2017.
Black, Jeremy. "The British and the Grand Tour." The Scriblerian and the Kit-Cats 19.1 (1986):
69.
Brainard, Gabrielle, Rustam Mehta, and Thomas Moran, eds. Grand tour. MIT Press, 2008.
Brooke Bob. The Antiques Almanac. The Influence of the Grand Tour on Antique Collecting.
2007. Web. 6th December 6, 2017
Burk Kathleen. The Grand Tour of Europe. Gresham College. 5th April 2005. Web. 5
th
December 2017
Dr Katy Layton-Jones, review of The Grand Tour, (review no. 839).
http://www.history.ac.uk/reviews/review/839
Encyclopedia of Art History. The European Grand Tour (c.1650-1850): Cultural Highlights, Arts
Itinerary. Web. 6
th
December 2017.
Glancey Jonathan. The Guardian. The stonecutter who shook the world. 5
th
January 2009.Web.
7
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December 2017.
Kerley Paul. BBC News Magazine. Palladio: The architect who inspired our love of columns.
10
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September 2015.Web. 6
th
December 2017
Kleiner, Fred S, and Helen Gardner. Gardner's Art Through the Ages: A Global History.
Australia: Thomson Wadsworth, 2009. Print.
Krüger Alexander. “Between doctrine & practice Joshua Reynolds, portraiture, and the Royal
Academy.” 2014. 61-67
Marciari, John. Grand tour diaries and other travel manuscripts in the James Marshall and
Marie-Louise Osborn collection. Beinecke Rare Book & Manscript Library, 1999.
Mead, William Edward. The grand tour in the eighteenth century. Houghton Mifflin, 1914.
Meadows, A. W. Collecting seventeenth-century Dutch painting in England 1689-1760. Diss.
University of London, 1988.
Meier Allison. 16th-Century Visions of the Ruins of Religious Wars. 12th January 2016. Web.
6th December 2017.
Ruhl, Carsten. "Palladianism: From the Italian Villa to International Architecture Palladianism."
(2011).
Sorabella, Jean. “The Grand Tour.” In Heilbrunn Timeline of Art History. New York: The
Metropolitan Museum of Art, 2000. October 2003. Web. 6
th
December 2027.
Staff Rau. The Grand Tour: An Education of High Culture and Collecting. 10
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October 2016.
Web. 7
th
December 2017.
Sweet, Rosemary. Cities and the Grand Tour: the British in Italy, c. 1690-1820. No. 19.
Cambridge University Press, 2012.
The National Trust for Scotland. Robert Adam (1728-1792). 2010. Web. 6th December 2017.
Tucker, Josiah. Instructions for Travellers. By Josiah Tucker,... No. 7. William Watson, 1758.
Tope Helen. Made in Plymouth. The Influence of Italy. Web. 7
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December 2017.
Victoria and Albert Museum. Robert Adam: Neo-Classical Architect and Designer. 2016. Web.
6th December 2017.
Zuelow, Eric G. E. A History of Modern Tourism. , 2015. Print.
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