3 
THE LOVE OF MONEY IS THE ROOT OF ALL EVIL 
consumption can be viewed as luxurious spending; whereas utilitarian consumption is the 
purchase of goods and services which have quantifiable advantages to a consumer (Østerberg, 
2016). The difference between the two is that expenditure on the former is not dependent on the 
level of income, whereas that of the latter is based on income and the social class that one 
occupies in the society (Pandelaere, 2016). Consequently, there is an apparent conflict between 
the income earned, and the propensity of income to be spent on the two forms of consumption. In 
light of money being a scarce resource, individuals abandon social values that would provide a 
level ground for the accumulation of wealth. Ultimately, the society ends up being stratified into 
different classes with each class making efforts to exploit the other (Østerberg, 2016).  
Apart from its economic exchange function, money has a significant social and symbolic 
meaning. Psychological theories posit that consumer societies are emotionally attached to 
money, and they worship it (Pandelaere, 2016). This asserts that there is a natural love for money 
among consumers irrespective of whether there are specific expenditure commitments. The 
emphasis among consumers is not the ethical consideration that relates to the process of 
accumulating money. Rather, consumers are more concerned with the ability to afford the 
purchase the basics and luxuries of life and have excess for emotional contentment (Pandelaere, 
2016). Hence, people will engage in unethical and illegal activities provided those activities 
serve the purpose of accumulating money. The social meaning of money influence intrapersonal 
and interpersonal behavior which is characterized by a disregard for social welfare and emphasis 
on personal interest regardless of the social costs that these private interests impose on the 
society (Pandelaere, 2016). 
To sup, it is apparent that there are inherent human behaviors that result from the love of 
money. The belief that the love of money is sufficient motivation for self-actualization and a