The Mc Donald’s Company
McDonald’s is an American company that deals with sale and supply of fast food. It
was founded in 1940 and has prevailed to date. Back then, it was a restaurant in California.
The business has expanded globally and continued as a fast food joints. It is the leading
company in burgers. Other companies have opened and tried to copy their products.
Currently, the company serves over 69 million customers in more than 100 countries across
the world. It has over 36,900 outlets operating as at 2016. They are famously known for the
hamburger and cheeseburgers, chicken products, milk shakes, and other breakfast items. In
the last 5 years, the company has continued to make profits despite several let-downs.
Currently, it operates in terms of Franchises. The revenues of the company come from the
rent, fees paid by the franchisee and royalties. According to a report produced in 2012, the
company is second largest private employer globally. It has 1.9 million employees where by
1.5 million work for the franchises. The interest for research about this company comes from
the business sustainability for a very long time. The time period that the company has been in
existence is quick long without losing its relevance. The aim of the research is to learn the
strategies that the business has been employing to maintain its relevancy and competency in
the industry despite the stiff competition.
McDonald’s is a job order company. It operates on the bases of producing jobs once
they get the customers. The burgers and hamburgers are prepared as the customers wait. This
makes them fresh and enjoyable to eat them. This is one of the strategy that the company has
used to sustain its legacy as well as welcome customers.
