Sustainable products are the products that are environmentally friendly in that they have a
very little negative impact on the environment. The products have generates small amounts of
waste and gives improve health to the consumer. Their production is guided by the 3Rs principle
of reducing wastage, reusing the product and recycling the waste (Jawahi, 2016). This makes a
complete cycle making the product a lifecycle enclosed and involves multiple stakeholders.
These stakeholders comprise the producers, consumers, advertisers, shareholders, employees and
other indirect players of the industry. Many countries are establishing laws and policies to guide
the sustainability of a product. This has resulted in making sustainability a key component in
setting up a production company. It has also lead to innovations such as how to use the waste
generated during production, how to reduce the cost of energy, environmentally friendly source
of energy among others.
Sustainable products should have a value to the players its lifecycle. Contrary to what
many believe, the value of a product should not only be defined in terms of the monetary value.
It should also be defined in its value to the society, the surrounding environment value and its
value to the economy (Miying Yang, 2017). Thus the total value of a product is the combination
of its monetary, social, environmental and economic value. Value can also be based on the
people’s preference towards.
Sustainable products have benefits that can be associated the society, environment and
the economy. These benefits are categorized into two groups namely market and non-market
impacts. Benefits related to the market include high sales as a result of the high product demand,
high prices due to high product quality, reduced production costs and also low future costs that
would emerge in case of environmental pollution, breaching of ethics and problems such as
health problem caused to workers during production. The non-market benefits include longer
