UBER 3
The other area that will help Uber in retaining its customers is focusing on improving its
customer experience. This can be achieved by making their application more user friends and to
dynamically change so that it can accommodate all the users and their needs. There is also an
aspect of using a well written email address to address its clients and to notify them of any new
changes or challenges that occur on their services. This will make their customers feel that they
belong in Uber community.
Make a decision and act on it
The Uber company performance at a given point will be determined by its reliability. This is how
effective the service is offered, which is mostly determined by the number of available cars at a
given pick up point. The other factor that we will consider will be the cost of transport from one
point to the other using Uber services and then we will compare that with the other services
available in that area. The other key factor that we will look into is the effectiveness of its
application (Amey, Attanucci, & Mishalani, 2011). How easy it is to use the application and how
accurate the map on the application is. This is the three key factors that we will look into, and
they are useful in retaining the customers.
Uber Company should have as many cars available at a given time, slightly above the number of
cars provided by other existing companies (Cozza, 2014). Data collected from the users should
be used in determining the number of vehicles at a given station. The map used by Uber in their
application should be very accurate. This will build trust and customers will be comfortable
Using Uber application. The cost of transport should be divided in such a way that all people will
