Walmart | EssayIvy.com

Running Head: BUSINESS

WALMART

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Question One. Competitive strategy of the company

Walmart Company uses the price strategy to maintain its competitiveness in the market.

The main slogan of the firm is to save the available money and live better in future. The

company uses this strategy to undersell its competitors who offer products at higher prices.

According to the article on 2010 Associated Press, Walmart Company realized an increase of 3.6

percent of the total net income. The increase in net revenue was as result of the implementation

of low-cost leadership strategy.

The company views the trends of the market to serve customers according to their needs.

During the slow economy, Walmart reduces the cost of the items, and thus the consumers

purchase more from it to save. The firm, therefore, benefit during this time of recession as

compared to other competitors who offer their products at high prices. Walmart Company has

set up a segment that deals with the process of cost reduction to attain its effectiveness. However,

this strategy does not guarantee the success of a firm, and therefore there is a need for adoption

of other techniques.

Moreover, most of the products that Walmart Company offer at reduced prices include

the commodity-like. The firm puts in place mechanisms that reduce cost of production to sell at

lower prices. The cost reduction strategy thus enables the firm to sell at lower prices and thus

making the customers prefer Walmart as compared to other companies in the market. The

technique attracts and retain new customers and therefore enables it to continue operating

shortly.

Question Two

Walmart Company uses competing priorities such as Quality to maintain and acquire

more customers. The two features that the steady aim to support are the process quality and

design quality. The design quality relates directly to the products offered by the firm. The

company produces products depending on the needs of the customers. The high-quality products

command higher prices as compared to low quality due to some unique features. On the other

hand, the firm uses the process quality to which relates to the reliability of the products. The

company aims at producing quality products without defects to attract more customers in the

market. The mechanism thus gives the guidelines of production to reduce errors. The process of

adhering to these measures ensures the reliability of the products.

Additionally, Walmart focus on improving groceries. The measure of improving the

stores is as a result of health concerns raised by most customers. The firm is increasing the use of

organic options and producing fresh commodities that are free for consumption. The chance of

fruits is more evident in US market and developing in other regions across the globe.

Apparently, Walmart aims at enhancing flexibility and introduction speed. The firm

offers an extensive variety of products to its customers. Additionally, the products delivered to

the consumers at the convenient time as required. The processes are modified to ensure quick

delivery of the goods and services to the clients. Additionally, the Company is working very hard

to integrate all its physical stores across the globe with the digital platform. The latest changes

enable the customers to collect their orders through online. The move reduces instances of

physical movement to the stores to receive the products.

Moreover, Walmart increases delivery speed of the products. The firm supply products to

the customers before the delivery due date. The measure favors most customers because they

don't waste time ordering the products from the business and therefore they can perform other

duties. Walmart thus promotes continuity of operations of the Companies which, it supplies the

products because of timely delivery.

Apparently, Walmart copes with changes in demand. The company responds to changes

in demand in the markets where it operates. When the request of the company increases in the

market, it aims at decreasing prices to gain more competitiveness. The reduction in costs can also

be a result of economies of scale and need to invest in new ventures. During the period of

decreased market demand, the firm lays off some employees to cut down costs and other

expenses. The ability of the enterprise to deal with the changes has enabled it to operate

efficiently and thus compete favorably with other competitors in the market.

Additionally, Walmart uses criteria of specific support. For example, in areas of a new

product, the suppliers offer technical assistance. The support offered during the initial stages of

designing the products and manufacturing. Apparently, the firm uses after sales support. The

process involves replacement of the older products with the new. The mechanism thus

encourages many customers to remain as part of the business because they can get any assistance

of the product when the need arises. The firm also organizes launch date of the new products.

The meeting helps in facilitating smooth flow of the product in the market. Coordination helps in

ensuring all the process run efficiently from manufacturing to sale to the final consumer.

The order winners are strategies that Walmart uses to make the customers select its

products. The order winners include quality, flexibility, reliability and delivery speed. The firm

uses these strategies to be competitive over the other firms in the market. The order qualifiers are

strategies that Walmart Company uses to be viable in the market. The qualifiers that Walmart

uses include the support of technology. The support run from production to selling to the final

consumer in the stores.

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