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Markets and Products
Plastic products usually have no brand name, therefore, introducing the company will be
easier by adopting a low price strategy. The vast population of California State which is mainly
made up of the middle-income individuals and families mostly uses plastic products as opposed
to fiber since polymer products are relatively cheap. Therefore, California State is a huge
market to exploit about its population and consumption rate for polymers.
California generates 5,000,000 kilograms of solid waste per day. Of this waste, 15000kg
are plastic bags, and 7000kgs are plastic bottles. From the statistics, the company is projected to
have a continuous and reliable supply of raw materials. Over 100 polymer companies are
located in California hence the state presents an excellent access to the industrial market. The
company will produce two product folds; industrial and household products.
Key to Success
The success factors for the company will include securing supply contract to deliver
post-consumed polymer wastes for the PER feedstock. The company will satisfy the consumer
needs by manufacturing quality products with the aim of retaining them. Additionally, the
Polymer Solutions Company will maintain low operating costs and overhead expenses by
sourcing for the raw materials directly from the waste garbage and only buy to fill up the
deficit. The company will be able to provide recycled polymer products at a competitive price
compared to our competitors who buy from other industrial companies.
Product and Services
Polymer Solutions will provide a vast range of polymer products such as raw materials
for packaging and household products. The collected waste polymers will be processed to form
polyethylene Terephthalate (PET) which is polyester that has excellent performance properties.
The PET material has high toughness, strength, hardness, ductility, and stiffness. Additionally,