ZARA CLOTHING COMPANY 6
market trends, developing a market plan, doing a SWOT analysis of the company, the expected
outcome after the message is conveyed to the public.
The company identifies mostly slogans or short sentences that carry the message about
the product that captures the minds of the customers and prospects (Ulmer, Sellnow, & Seeger,
2013). In a clothing industry and especially driven by trendy and fashionable aspects, the
message should describe the product in a manner that suits the target market. Zara powerful
brand in clothing gives it an added advantage in conveying messages to its target market. Zara
Company should invest in E-commerce and most importantly in media marketing campaigns.
These decisions to focus on social networks enhance positioning and branding (Bovee, Thill, &
Zara is already an established company with a strong brand. The messages and product
reviews from the company in most cases ought to be in a friendly tone. These include the
posters, advertisements, brochures, the web content, billboards, marketing articles, online videos
and product printouts (T-shirts). Messages are meant to grab the attention of the customers and
target market. Important messages should be written boldly and stylishly to suit the demographic
factors of the target market. When the customers are confident with the type of products they are
buying, then the company is assured of return customers (Covello, McCallum, & Pavlova, 2012).
Just like the designs, the messages should be stylish and feature current trends affecting the
millennial generation. Customers are always right, therefore, conducting a market research more
frequently is very imperative in ensuring the company receives the kind of message they expect.
Therefore, the company becomes customer-centric. Zara marketing strategy is based on not using